Connections

A strong elevator pitch can help you get your foot in the door and is often the first step in building professional relationships, scheduling studio visits and continuing meaningful conversations about your work with curators, critics, gallerists, and other artists. Click on the ‘Resource Guide’ button below for elevator pitch tips and the ‘Exercises’ button a list of studio visit dos and don’ts.

Sharing an artist talk is a great opportunity to describe in detail the most compelling facets of your practice for of a captive audience. An effective artist talk that authentically reflects your “voice” can help you connect with a room full of people, build mutual rapport and keep your audience with you for years to come.

A strong web and social media presence is an important marketing tool that will help your work reach the broadest audience possible. Both your website and the social media platforms you choose should be easy to use, work for you, and help you connect with other people.

Publishing is another useful strategy that will help you find wider audiences and establish stronger networks of support. Artist books, zines, journals, etc. are tools that build community by putting your work in circulation and conversation with that of other artists. Click on the ‘Resource Guide’ button below for more info and the ‘Exercises’ button to see an example of a publishing agreement.